Ossid Overwrapping Helps Virginia Produce Company Add Culture to its Fresh Agricultural Produce


Virginia Produce Company has created a business model for the wholesale distribution of fresh fruits and vegetables that’s simple, yet extremely effective by allowing everyone to concentrate on their strengths. Farmers focus on planting and growing crops, while Virginia Produce manages the packaging and delivery of produce to stores.

Ossid recommended its 500Si High Speed Stretch Overwrapper to Virginia Produce as a way to not only achieve its higher production goals, but presents their products – such as corn, tomatoes, cucumbers and other produce – in packaging designed to help keep food fresh, safe, and ready to be sold.

"Before, our old machines were averaging 25-30 packs a minute, now we’re achieving 75-80 packs a minute. So, it’s really helped us be more efficient in what we do."

Visit and learn about the 500Si High Speed Stretch Overwrapper.

Hillsville, Virginia-based Virginia Produce Company has created a business model for the wholesale distribution of fresh fruits and vegetables that's simple yet extremely effective by allowing everyone to concentrate on their strengths. Farmers focus on planting and growing crops while Virginia Produce manages the processing, packaging, and delivery of produce to stores. “Right now, we farm manage, so we purchase crops from local farmers and then we sell them to retailers, so we're kind of that middle guy that markets and sells for farmers.”

This road map to success didn't happen overnight for Virginia Produce, but rather through developing strong partnerships with farmers, grocers, and equipment suppliers like Ossid to produce professionally designed packaging that's appealing to shoppers. “So Virginia Produce started out with an elevator style machine - not very conducive to high production volume. After talking with Moyer and Kevin, I found out that they'd earned some new business and then needed a machine that could help with high speed production, which is where Ossid came into play.”

“We went from one year trimming probably somewhere around five to six thousand cases of corn a week and then we landed a lot of new business and it jumped to some weeks as much as 30,000 cases a week and we knew we had to figure out some way somehow to get faster and better at what we do. We just like the design of the Ossid, how it flows straight through, it doesn't lift up. That's what won us over.” Ossid is well known for its tray overwrap style of packaging, which has become the preferred choice by both grocers and consumers alike because it minimizes food contamination,displays products well, and allows for multipack packaging. Ossid recommended its 500si high-speed stretch overwrapper to Virginia Produce as a way to not only achieve its higher production goals but presents their products such as corn, tomatoes, cucumbers, and other produce in packaging designed to help keep food fresh, safe, and ready to be sold. The great thing about the 500si, it's very versatile, you can run a wide variety of different tray sizes everywhere from a number 2 to a number 15 tray. It's got high production volume, you can run up to 120 packages per minute and really one of the things that sets us apart on the 500si versus competitors is the way we actually handle the material which allows us to use a much narrower web width of film for that package.

Today, Virginia Produce Company has three Ossid 500si machines in operation. “Before our old machines, we averaged 25 to 30 packs a minute. Now we're achieving anywhere from 75 to 80 packs a minute, so it's really helped us be more efficient. Ossid also helps Virginia Produce achieve its sanitary goals as it holds the SQF food safety code for manufacturing certification, which means Virginia Produce conforms to guidelines for safe storage, processing, and distribution of its food products.

Another way Ossid is helping Virginia Produce be successful is through its factory acceptance testing and training on new equipment. “The training part of it down there as far as them showing you how to take the machine apart, clean the machine, everything i mean if you don't do that, you're missing out. You really are, you're missing out if you don't do that.” With quality machinery, professional packaging, and outstanding customer support, Ossid and its 500si are making a positive impact with Virginia Produce.

“We want to partner with customers and I really rarely use the word customer, it's our partner, you know, we're in this together. Your success is a direct reflection on us, we're here to help you, here to watch you grow, and we want to be part of that process.”

“Virginia Produce is a great company to be partnered with,. If there's any issues that are ever brought up, usually I'm the first line of defense, but it's the response that we have, it's the open line of communication, and they've just really been a true pleasure to work with.”